TOPICS THIS WEEK: Risk, Experimentation and Change
We're all about connecting with our community on this podcast. We think the most successful businesses are the ones that engage well with their target market. They build communities.
In this week's episode, we talk about changing the podcast to allow us to engage better and more directly with our listeners. In fact, we're thinking about how you can participate in the actual recording of the podcast. One way of doing that is using Google+.
Our conversation leads us to discuss how audiences and companies find each other and how they build relationships. Rather than trying to please everyone all of the time, the better strategy is to please a smaller subset of people who really get your business.
That involves taking a leap of faith. Risk is part of finding your true audience.
Links to people and things we mentionChris Brogan
New rallying point
You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.
Our confirmed country tally as of this week is: 8.
We know we have listeners in Canada, Ireland, the UK, the USA, the Netherlands, Croatia, Serbia and India. If you live in a country not on this list, please let us know. We're working on an interactive Business Jazz listeners map, which we hope to launch soon.
Listening to the podcast
You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 25th May, 2013.
We're also in iTunes. We'd love it if you subscribed or left some feedback.
Business Jazz Players
This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. If you'd like to read what's happened so far, you'll find it here: Our Story.