Fire is powerful.
It burns and destroys.
Fire also warms and rejuvenates.
It provides a place to come together. In a house around the fireside; outside around a campfire. It is where we gain comfort and where conversations are held.
In his latest email, Chris Brogan uses the campfire as a metaphor for creating content and story around your business. Content so compelling that it attracts others to it and compels them to discuss it.
Paul and Roger look at how we can apply this to our own businesses to make ourselves attractive to our customers. They also try to fit the campfire model into a rehabilitation programme for Instagram.
You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz - 18th January 2012.
We're also in iTunes. We'd love it if you subscribed or left some feedback.
Join Chris Brogan's Campfire
If you'd like to get the warmth directly from Chris' campfire, you can subscribe to his emails (the ones we discuss here), on his website.
If you're interested in The Impact Equation, the book he recently published with Julien Smith, you can find it on Amazon US and Amazon UK (these aren't affiliate links, by the way).
Business Jazz Players
This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. If you'd like to read what's happened so far, you'll find it here: Our Story.
Would you like to hear more? Immediately after each recording of the podcast proper, Paul gets out his iPhone and we record an Audioboo with additional thoughts.
Here is this week's: