TOPICS THIS WEEK: Customer Service: Good and Bad
But have companies woken up to this? Many haven't.
Social media is a great opportunity for businesses to engage with dissatisfied and satisfied customers alike. The latter is especially overlooked. Many companies are missing a fantastic marketing opportunity by not encouraging pleased customers to use social media.
In this episode, we run through some stories of good and bad service, and how the companies involved responded.
Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode:
Links to people and things we mention
New rallying point
You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.
We're hoping to get a listener in every country in the world. The amazing, super, fantastic, wonderful Phil Sorrell has produced an interactive map for us. If you have a Twitter account, you'll be able to add yourself to the map. Hurry – maybe you can be the first in your country.
You can find the map here: Business Jazz Global Listener Map.
Listening to the podcast
You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 13th June, 2013.
We're also in iTunes. We'd love it if you subscribed or left some feedback.
Business Jazz Players
This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. If you'd like to read what's happened so far, you'll find it here: Our Story.