Business Jazz – 30th July 2013 – Finding the Right Clients for You

TOPICS: Knowing who your ideal clients are, April Ennis, Michael Port, Steve Farber

We welcome April Ennis to the podcast. She graciously stepped in when Roger was unavailable recently.

Jane and April talk about finding the right clients for you. Rather than chase everyone, they discuss the idea of seeking out a well-defined client who suits your needs and who will enable you to do the very best work you can.

The video

Here is the video of the Google+ hangout recorded during the recording of the podcast episode:

Links to people and things we mention

April Ennis
Michael Port
Steve Farber

New rallying point

You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.

Country tally

We're hoping to get a listener in every country in the world. The amazing, super, fantastic, wonderful Phil Sorrell has produced an interactive map for us. If you have a Twitter account, you'll be able to add yourself to the map. Hurry – maybe you can be the first in your country.

You can find the map here: Business Jazz Global Listener Map.

Listening to the podcast

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 30th July, 2013.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Business Jazz Players

This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.

Business Jazz – 10th March 2013 – Enough About You, Let's Only Talk About Me

We've talked a lot on the podcast about how putting the emphasis on your customers and clients is a cornerstone of being attractive as a business. Chris Brogan highlights the perspective of "You" (the customer) rather than "Me" (the business) in marketing. We buy into that. You probably do too if you're a regular listener of the podcast.

In this week's episode, Jane and Roger discuss the opposite approach – just talking about yourself. This works well for a large number of businesses, and you'll hear that there are some clear benefits.

It makes us wonder whether Chris is wrong. Or is it a case that both approaches work and that you have to find the one that fits best with who you are?

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 10th March, 2013.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Chris has a newsletter

If you want to hear the amazing things Chris Brogan is saying, you can subscribe to his newsletter on his website. Utterly recommended.

If you're interested in The Impact Equation, the book he recently published with Julien Smith, you can find it on Amazon US and Amazon UK (these aren't affiliate links, by the way).

Business Jazz Players

This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.

Extras

We have a tradition here at Business Jazz of recording a segment of audio around the main podcast, usually afterwards.

listen to ‘A quick debrief with @rogeroverall on this week's #BusinessJazz session’ on Audioboo