Business Jazz – 20th June 2013 – How Authentic is too Authentic?

TOPICS THIS WEEK: Being authentic as a marketing tool

Authenticity is a big buzzword in content marketing at the moment. The question is, how authentic should you be?

A second issue concerns how much you push your successes over your failures. Some of us are only really comfortable presenting a facade of wild success to the outside world. Yet in doing so we run the risk of not connecting properly with our audience. Nobody only experiences good things in their lives. Often revealing some setbacks or missteps make us seem more human and accessible. On the flipside, revealing business struggles can put off clients.

Plenty of connundrums there.

The video

Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode:

Links to people and things we mention

We didn't mention anyone this week. But do go here: Liz Strauss Fundraiser

New rallying point

You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.

Country tally

We're hoping to get a listener in every country in the world. The amazing, super, fantastic, wonderful Phil Sorrell has produced an interactive map for us. If you have a Twitter account, you'll be able to add yourself to the map. Hurry – maybe you can be the first in your country.

You can find the map here: Business Jazz Global Listener Map.

Listening to the podcast

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 20th June, 2013.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Business Jazz Players

This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.

Business Jazz – 17th June 2013 – Does Backing a Failure Make You Appealing?

TOPICS THIS WEEK: When Big Corporates Chicken Out While Small People Dream Big and Achieve Greatness, Four Birds Aboating, Ewan McGregor, Charley Boorman, AJ and Melissa Leon

One way to be attractive in business is to help others achieve their goals. The bigger and crazier the ambition, the more appealing you can become by helping to achieve it. Or do you?

While everyone wants to be associated with success, what are the pitfalls of associating yourself with an endeavour that fails? Is that good for a business? Does that make it genuinely attractive or the opposite?

We explore these questions in this episode of Business Jazz.

The video

Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode:

Links to people and things we mention

Four Birds Aboating
Misfits/AJ & Melissa Leon
Long Way Round (Charley Boorman and Ewan McGregor)
Podio
Go To Meeting

New rallying point

You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.

Country tally

We're hoping to get a listener in every country in the world. The amazing, super, fantastic, wonderful Phil Sorrell has produced an interactive map for us. If you have a Twitter account, you'll be able to add yourself to the map. Hurry – maybe you can be the first in your country.

You can find the map here: Business Jazz Global Listener Map.

Listening to the podcast

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 17th June, 2013.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Business Jazz Players

This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.

Business Jazz - 2nd November 2012 - How to Fail Properly

Failure.

It's a scary word for many of us.

For others, it's something to be embraced. They see failures as milestones on the way to success. Failure should be embraced, rather than feared.

This week Paul and Roger discuss failure and how to turn it to your advantage, prompted as usual by an email from Chris Brogan.

To hear the podcast, just click on the play button on the embedded player at the top of this post. We're also in iTunes. We'd love it if you subscribed.

Wow!

Many of you will have found us through the plug that both Chris and AJ Leon gave the podcast in their email newsletters last week. It was an incredible experience for us to receive such boosts from these two remarkable people.

Chris and AJ, thank you. It means the world to us.

Help yourself

If you'd like to subscribe to Chris' emails, you'll find a place to sign up on his website.

If you're interested in The Impact Equation, the book he recently published with Julien Smith, you can find it on Amazon US and Amazon UK.

If you liked the sound of AJ Leon (and we think you probably do), you can connect with him at Pursuit of Everything.

Business Jazz Players

This podcast is a collaboration of people dotted around the world.

If you'd like to read our story so far, you'll find it here: Our Story.

PS

Would you like to hear more? We sometimes nearly always always record an afters session on Audioboo. This is this week's:

listen to ‘Review of Business Jazz Podcast ’ on Audioboo